NATIONAL CLEAVAGE DAY

Friday, 30 March 2012

[This will be a ranty one, and I will be swearing. Consider yourselves warned.]

Another day, another God-awful "holiday" being passed off as being "by women, for women". Today, we are encouraged to wear our push-uppiest bras and take photos of the gap in between our mammary glands, and if we have LOADS of self-respect, to post them on Twitter or Facebook, in celebration of National Cleavage Day. Here's my contribution:


National Cleavage Day is sponsored by Wonderbra (quelle surprise). Samantha Paterson, who was the Brand Manager for Wonderbra in 2002, when this annual abomination started, claimed that "It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men."

Bollocks. Women, if you need men ogling your tits to make you feel beautiful, you really need to get your head examined. 

Maybe National Cleavage Day is aimed at the same kind of girl as National No Make-Up Day? Well, guess what? That girl isn't me, nor many of the women that I know. I don't need make-up to feel attractive or empowered, and I don't need the general public eying up my boobs to feel beautiful.

The Sun claims that "NCD is held annually to celebrate women's independence and power in their careers and relationships." I'm not entirely sure how that's supposed to work though. 

The Twitterati view NCD slightly differently - here are some of my choice faves.

Today is "National Cleavage Day" -___-...fat girls, please dress like it's Winter."
National Cleavage Day?! :D come on girls, get your tits out! ;)
This ugly ass bitch posted a picture on Facebook with her nasty looking boobs hanging out for "national cleavage day" ..  

Feel empowered now?

Please tell me that none of you participated in this event. Although it's hailed as being "a bit of fun", it's just another excuse for men to objectify women, and for Wonderbra to boost their sales. I don't think it's ok to make pervey old men feel justified in panting over your tits. In fact, I think it's really-really-fucking-not-ok.

Rant over.

Mona.

30 comments:

  1. This is the funniest, most honest post I've seen in a while! Totally agree with you on everything that you've said x

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    1. Thank you so much, I was SO relieved when you commented as I was seriously worried that this wouldn't be well-received. And thank you for tweeting about it!

      Mona x

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  2. Ha! I didn't even realise this so called holiday existed until someone posted about it on Tumblr earlier today! Love this post and your photo - it really is one of the silliest events I've heard about recently.
    xxx

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    1. I think that quite a lot of people were (thankfully) oblivious to the day, but you're right, it was a totally ridiculous event!

      Mona x

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  3. 100% agree. Some women need to stop buying in to this bullshit and realise that the only people who profit from "days" like these are big businesses (as usual) and sad men who get off looking at a random girls cleavage.

    Anyway, I heard that tomorrow is "If you ogled a picture of a girl's cleavage on NCD then post a picture of your tiny penis" day...I for one can't wait!

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    1. I totally agree, I think that a lot of girls buy into the idea of being overtly sexualised and see it as flattering, without thinking of the broader consequences of how society will view women as a result!

      Mona x

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    2. Hi Mona, i couldn't agree more with your statement above. I didn't know of the existence of NCD until now, and glad you have something to say about it! The idea is so perverse, and everytime i catch myself feeling inferior/much less sexy to some woman on an advert i get a little mad at myself, for myself and for women in general. When did society become so obssessed with sex, that it is EVERYWHERE?!

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  4. Fair play!
    Great rant!
    Jen@www.pret-a-style.com

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  5. I heard about it on Twitter and it's disgusting. So pointless, so stupid and so fake! How could it actually help women at all? I don't much about it, but anyone who took part, even for 'a bit of fun', clearly has little to no self-respect - great post and I definitely agree, the photo made me laugh! xx

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    1. I heard about it on Twitter too and just saw red. I'm glad I made you laugh, I worried it was too ranty and serious!

      Mona x

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  6. HEAR HEAR

    fuck National Cleavage Day. I do not need men giving my bosom a 'furtive glance' in order to feel beautiful and to glow (wtf?)

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    1. Exactly. Enough said. And in my experience, men don't need a special day to give my bosom a "furtive glance" anyway.

      Mona x

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  7. Eugh. I 'love' the way The Sun always try to link boobage to all good things in life, even when there is not a hint of a link.

    The twitter comments are awful! What a crazy idea. I was pretty shocked when I read that Holly Willobhy (can't spell her surname) won 'cleavage of the year', because I didn't know such an award existed. Again, crazy and yes, objectifying.

    Your rant is justified and now I'm ranting along with you!

    Thanks for your lovely comment on my blog :) xx

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    1. Don't worry, I can't spell it either...

      Mona x

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  8. Although I do enjoy wonderbras on the odd occasion, I really don't agree with them 'empowering women' on a national day. Just no.

    I didn't take part, I actually wore a top that covered them so much that you'd be forgiven in thinking they werent there at all

    I did follow the tweets on it though, I loved that fat girls one x

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    1. I've never actually tried a Wonderbra. I have a few super-boobage bras from other brands, but usually I'm one of those odd girls who wears bras that make her boobs look smaller...

      Mona x

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  9. I'm a bit late, but I just wanna say I love this post! Totally agree. Or maybe I'm just bitter because not even a Wonderbra can help me...I have nothing haha! Nah I'm joking, you're completely right. It's the same thing as when the Pussycat Dolls said they were empowering themselves...yeah right! xxx

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    1. I KNOW! I understand with regard to music that sex sells, but it really enrages me when people like Rihanna and Jessie J claim that they're empowering themselves by doing it!

      Mona x

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  10. Thank you for sending me your link on Twitter, just been reading through your blog and I love it! :)

    I love this post, as a girl who is fairly well endowed and hate that I feel like a lot of men look at my chest instead of my face, I do anything I can to cover them up and appear smaller. So how getting them out for the day is supposed empower us women I have no idea, all it does is say that we are objects to be ogled at by men!! :) xx

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    1. Thank you, I really like yours too!

      I'm also not really one who shows of my "assets" on a regular basis...

      Mona x

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  11. I definitely agree, this whole national cleavage day concept is probably made by men. Seriously, this is nowhere near empowering.

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  12. I agree with this so much! I wear whatever the hell I want thanks, the internet telling me what to do by way of twitter and sad men and sad men on twitter will NOT affect my outfit choices for the day! i think the word 'empowering' gets thrown around way too much, i wonder if tabloid journos actually know what it means? bleurgh. x

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    1. Thank you for your comment, I'm so thrilled that this post received so much positive feedback as it's something I feel really strongly about. And someone should send the Sun a definition of the word "empowering".

      Mona x

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  13. You are awesome :) Great post; Wonderbra seriously needs some feminists (oops I used the F word) working for them! So glad I've just discovered your blog x

    madamesquirrel.blogspot.com

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    1. Thank you very much! I loved yours too, am now following you!

      Mona x

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  14. I have never heard of this stupid day! I mean WTF! haha I love your take by the way and who needs a 'day' to feel strong. As a women you are strong, you have to be to keep it together :P 'WHO RUN THE WORLD GIRLS" if only x

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All love notes are gratefully received. If you have a burning question, though, it would be better to hit me up with an email.

Mona x

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